Corporate culture curated by Antonio Calabrò
Industry at its finest gives rise to culture, forging original combinations of value and values, profitability and social relations
| Level | Single photo |
| Definition of the object | Positive (1) |
| Author | photo: Hofmann |
| Period | from 11 March 1954 to 21 March 1954 |
| Place taken | Geneva/Switzerland |
| Categories | Exhibitions and trade fairs > Geneva Motor Show |
| Products > Tyres > Car tyres > Stelvio | |
| Products > Tyres > Motorcycle tyres | |
| Products > Tyres > Bycicle tyres |
| Image 1 di 1 | |
| Definition | Gelatin silver bromide/paper |
| Full description of the subject | View of the Pirelli stand at the XXIV Geneva Motor Show in 1954. The image shows the "Stelvio" tyre on a revolving installation attached to a mirror base. In the background are signs with indications and photographs of the last two victories at the world auto championships and 4 Pirelli tyres fitted to the Ferrari of Umberto Maglioli during the Carrera Messicana. To the left, a display of the complete Pirelli tyre range. |
| Measurements | 23.8 x 18 |
Established in 2008 Pirelli Foundation starts to operate in 2009 at the request of the Group and of the Pirelli family, in order to protect and disseminate knowledge of the company's cultural, historical and contemporary heritage and to promote its business culture. The Pirelli Foundation is headquartered at "Fabbricato 134", a historical building in the former Pirelli industrial district at the heart of a major urban redevelopment project in 1985 called "Progetto Biccocca", a symbol of transformation from the industrial age to the post-industrial era.